Building a house of Indian wear, one piece at a time.

DIARA began with a saree I could not find. I had it in my head, so I drew it, and then I learnt how to have it made.

That first piece taught me what I want this brand to stand for: fabric that is what we say it is, making that is careful, and a price that is fair to the woman who wears it and to the people who make it.

Today DIARA makes sarees, dresses, kurtas, suit sets, lehengas and blouses. We are a young brand with a long view. We want to grow, and to grow without losing the care that went into the first saree.