About DIARA

DIARA by Deepthi is a boutique label with design school roots and a handmade soul. Born at NIFT Bengaluru, it is Deepthi’s ode to thoughtful fashion—where a trained designer’s eye meets the quiet excellence of India’s artisans.

What We Stand For

  • Direct from artisans: We work at source, not through middlemen—building long-term relationships and paying fairly.
  • Pure, honest materials: Collections in pure cotton, heritage Ajrakh, and other hand-crafted textiles chosen for comfort, longevity, and cultural significance.
  • Design with intention: Minimal silhouettes, mindful details, and pieces that feel good now—and years from now.

Our Makers

DIARA partners with artisan clusters who preserve time-honored techniques. Every motif, every resist, every stitch carries the hand of a maker and the story of their craft.

Our Materials & Collections

  • Pure Cotton: Breathable everyday luxury for comfort and elegance.
  • Ajrakh: Hand-block printed, naturally dyed, and slow-crafted heritage textiles.
  • Dupattas & Stoles: Lightweight, versatile layers in artisanal prints and weaves.
  • Occasion Wear: Elevated ensembles blending traditional artistry with modern sophistication.
  • Seasonal Edits: Limited runs in handloom weaves and craft-first textiles.
  • Designer Blouses: Statement-making yet versatile blouses designed to pair with sarees or wear standalone.
  • Family Matching Outfits: Coordinated looks for weddings, festivals, and celebrations—crafted to make every occasion memorable.

The DIARA Promise

At DIARA, fashion is more than clothing—it’s a celebration of artisanship and authenticity. That’s why we work in small batches, source transparently, and create pieces meant to live with you, not just in your wardrobe.

Our promise: Timeless beauty. Clothing that grows richer with time, rooted in authenticity and crafted with care.

Founder’s Note

“DIARA began as a sketch at NIFT Bengaluru and a desire to keep craft alive—by treating artisans as partners and clothing as culture you can wear.”
– Ambika Deepthi Akula, Founder & Creative Director